What Do SMTP Sending Limits Have To Do With Email Marketing?

Many people who run a website, especially one that encourages visitors to sign up for e newsletters, like to run email marketing campaigns that are designed to encourage recipients to make a purchase or engage further with the brand. If this is something you have been doing or are interested in doing, you will need to develop an understanding of SMTP sending limits.

Firstly, what are these limits? Basically, when you send an email through your main account, you are actually sending it through your web host’s SMTP mail server. When you are sending a moderate number of emails, this server will act as you expect it to. When you start sending a large amount of emails, however, you might exceed the number of requests that your web host has allocated to your website, resulting in error messages and unsent mail.

But why do web hosts impose SMTP sending limits? There are actually a number of reasons for this, including reducing the amount of spam that is sent by a single user and reducing the strain on the server’s resources. Email marketing often involves huge lists of recipients, which can clog up the server for other users who might be trying to send a single email.

So, what do you do if your SMTP sending limit is too low? Is marketing via email something that you will have to forget all about? Of course not! Try to strategically send your emails (split your list up and send them out across the entire day), use an alternate SMTP mail server, use a third-party email marketing company, or changeover to a new web host.

What the types of Meta tags in SEO you should know about

When it comes to SEO all possible types of strategies and tactics are used for both on page and off page optimization. But the most basic point from where SEO starts its work is the moment when web pages are designed. The very first thing that a search engine optimization professional does is adding Meta tags in the coding of design page, which is spotted and then indexed by search engines. Before you go too far with the benefits and functionality of Meta tags, let us know what the types of Meta tags that play role in ranking.

Meta keywords : These tags contain keywords or phrase to notify search engines for what the page should be ranked. The length of list of keywords is usually advised is 25 words. Words are selected from the services and products the page deals with.

Meta description : In this tag a content summary of the page is enclosed. The summary tells visitors what this page is all about and what they should expect from it. Google doesn’t treat it for ranking, but is useful for users. Description or sentence that describes the page content may have a length of up to 150 characters.

Meta Robots : These tags tell search engines as what to read and what not read on the page. 

Meta tags can significantly increase the ranking of a website if used and configured appropriately by following the rules. The more you know about Meta tags the better you can do the page ranking.

A Guide To Designing Mobile Emails For Your Online Marketing Campaign

With the use of mobile devices for everyday tasks constantly on the rise, it is important that we begin making changes to the way we design our online marketing campaigns to reflect this increase. One way that we can do this is by designing emails for mobile devices – this will make them much easier to read on a smartphone, as well as encouraging more people to click through.

So, when designing your next batch of mobile emails, what sorts of things should you be avoiding?

• Excessive images: You should never make your main call-to-action an image, because you can never be sure that it will load on all devices. If you want an image, go for it, just make sure you explain in plain text, too.
• Excessive length: An online marketing campaign via email for mobile devices should be short and straight to the point. Don’t force your users to endlessly scroll down, reading paragraph after paragraph.
• Link grouping: On touch screen devices, clicking precisely on a small link can prove to be a difficult task. To help users, try not to group your links together, as they may accidentally click the wrong one.
• Multiple columns: Each column that you add to your design squishes the content in and actually limits the amount of space available for clicking on the touch screen.

When creating any email that could be opened on a mobile device, the most important thing you should do is offer it in a plain-text version. This is because some devices, browsers and even recipients simply cannot handle HTML – they want something plain and easy to read. Do this and your online marketing campaign via email should be a big success.

Tips For Writing A Good Online Marketing Pitch

The purpose of an online marketing pitch is to create a document that appeals to potential clients and allows them to visualize how exactly you can improve their online presence. The first step in writing a good pitch is to identify who your potential clients are. You must treat each of these clients separately (as they have different needs), so you may end up with a number of pitches at the end of the day.

Begin by choosing one of these clients and researching them as thoroughly as you can. Try researching some of their previous online marketing campaigns, making note of the type of messages and designs that were used throughout these strategies. You should also look at what you like about the campaigns and what you think could be improved.

When writing the pitch, try to make it short and concise, as this will prevent your client from becoming confused or overwhelmed. Try not to use marketing-related terminology (unless you are sure that the client will be able to understand what you are talking about).

You should also include proof that you can deliver on the marketing tactics proposed as a part of your pitch. You can achieve this by providing the client with some of your past campaigns, information on awards that you have won, and testimonials from happy clients. This will help you to increase your credibility with the client.

Once you have finished your online marketing pitch and are happy with the way it has been written and presented, you are ready to distribute them to your potential clients. Remember that, by making the pitches as personal as possible, you stand a better chance at signing on the client for your services, as they will see that you have taken the time to research them thoroughly.

Why Overpromising Is Bad For Online Marketing

When it comes to putting together an online marketing campaign, many people are easily drawn into making promises that there is no way they can keep. Whilst it is true that grandiose promises are great for embellishing a campaign and really trying to convince your target audience that you have the product or service for them, there are a number of ways that such a tactic could come back to bite you in the end.

The first way that overpromising could damage your online marketing campaign and your brand is that you may have to answer to a number of unhappy and unsatisfied customers. Many of these people will have purchased your product or employed your services, expecting miracles, only to be left feeling as if their money would have been better spent. Not every book is going to make you a million dollars and not every drug is going to cure cancer – it’s time that you started thinking like that.

The second way that overpromising could damage your marketing campaign and your brand is that your customers will think you are lying to them. These days, many people can sniff out a misleading statement a mile away, and then they start to wonder why you would feel the need to include such grandiose statements in your campaigns – are your products really that bad? You could severely damage your reputation if you’re not careful.

Anyone who has worked in the online marketing industry for even a small amount of time should be able to tell you that overpromising is a sure-fire way to kill your campaign before it even gets off the ground. If anything, you should be under-promising on the products and services that you are marketing – that way, your customers will be pleasantly surprised when they invest.

Why Fake Or Out Of Date Contact Details Are Bad For Online Marketing

Have you ever been browsing the website of a product you are interested in buying and tried to look up their address or call their office to find out more information, only to find that these details are fake or out of date? This is a deceptive technique or an oversight that could mean the difference between a sale and a missed opportunity – so why would you let this happen as a part of your own online marketing campaign?

If you are utilizing fake contact details, most potential customers are going to automatically assume that you are up to no good (why else would you be doing this?), which will only send them running in the other direction. If you are using out of date contact details (not updating a business address, for example), potential customers will think that you don’t really want their business and will look elsewhere. Your online marketing campaign needs to convey the correct contact information if you want to seal the deal.

Need more convincing? Ask yourself what you would do when confronted with three businesses – one who’s contact details do not seem to match up to any known business, another who’s details don’t appear to have been updated after their recent relocation, and another who’s details are all 100% correct. You would go with the third company, wouldn’t you? Other people are thinking the same way.

There has never been any worth in using fake contact details as a part of your online marketing campaign (other than helping you to evade the consequences of your dodgy dealings, perhaps), and using out of date information is just pure laziness or unorganisation. If you want your marketing campaign to be successful, ensure that all of your contact details (on all of your material) are correct.

Why Banner Advertising May Not Be Always Good For Online Marketing

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Online banner advertising has come out to be the most effective way of getting click-through to the advertiser's site. A lot many people prefer this for the promotion of their business. However, advertising through banners may not be always a good idea for online marketing. Reasons for this are many:

• Firstly, they cost too high and may not affordable for everyone. It is like an investment for marketing which does not always guarantees results.
• Banner ads are sometimes being frowned upon by the site owners. This is due to the reason that it affects speed and traffic of the website. Banner ads are very similar to graphics and takes time to load. This discourages some visitors and lead to them to lose the page before they get downloaded.
• Bigger ads catch the attention of viewers. This can be a disadvantage of this online marketing technique, because bigger ads will cost high and not all advertisers can afford bigger ads oftentimes. Therefore banner exchanges accept only standard ad size.
• Besides, some search engines never or no longer accept banner ad placements. They rather rely on paid listings and targeted ads. Many of them believe that online advertising interferes with the user experience. For instance, Google, a leading search engine, is offering a user-friendly interface these days that depends on contextual advertising. Means, they place text advertisements on non-search pages that fit based on content.

Because of all these reasons, many websites have stopped or rather minimized the service of placing ads on their websites. However, still there are sites which are into this business for the sake of multiplying money through banner ads.