Tips For Writing A Good Online Marketing Pitch

The purpose of an online marketing pitch is to create a document that appeals to potential clients and allows them to visualize how exactly you can improve their online presence. The first step in writing a good pitch is to identify who your potential clients are. You must treat each of these clients separately (as they have different needs), so you may end up with a number of pitches at the end of the day.

Begin by choosing one of these clients and researching them as thoroughly as you can. Try researching some of their previous online marketing campaigns, making note of the type of messages and designs that were used throughout these strategies. You should also look at what you like about the campaigns and what you think could be improved.

When writing the pitch, try to make it short and concise, as this will prevent your client from becoming confused or overwhelmed. Try not to use marketing-related terminology (unless you are sure that the client will be able to understand what you are talking about).

You should also include proof that you can deliver on the marketing tactics proposed as a part of your pitch. You can achieve this by providing the client with some of your past campaigns, information on awards that you have won, and testimonials from happy clients. This will help you to increase your credibility with the client.

Once you have finished your online marketing pitch and are happy with the way it has been written and presented, you are ready to distribute them to your potential clients. Remember that, by making the pitches as personal as possible, you stand a better chance at signing on the client for your services, as they will see that you have taken the time to research them thoroughly.

Why Overpromising Is Bad For Online Marketing

When it comes to putting together an online marketing campaign, many people are easily drawn into making promises that there is no way they can keep. Whilst it is true that grandiose promises are great for embellishing a campaign and really trying to convince your target audience that you have the product or service for them, there are a number of ways that such a tactic could come back to bite you in the end.

The first way that overpromising could damage your online marketing campaign and your brand is that you may have to answer to a number of unhappy and unsatisfied customers. Many of these people will have purchased your product or employed your services, expecting miracles, only to be left feeling as if their money would have been better spent. Not every book is going to make you a million dollars and not every drug is going to cure cancer – it’s time that you started thinking like that.

The second way that overpromising could damage your marketing campaign and your brand is that your customers will think you are lying to them. These days, many people can sniff out a misleading statement a mile away, and then they start to wonder why you would feel the need to include such grandiose statements in your campaigns – are your products really that bad? You could severely damage your reputation if you’re not careful.

Anyone who has worked in the online marketing industry for even a small amount of time should be able to tell you that overpromising is a sure-fire way to kill your campaign before it even gets off the ground. If anything, you should be under-promising on the products and services that you are marketing – that way, your customers will be pleasantly surprised when they invest.

Why Fake Or Out Of Date Contact Details Are Bad For Online Marketing

Have you ever been browsing the website of a product you are interested in buying and tried to look up their address or call their office to find out more information, only to find that these details are fake or out of date? This is a deceptive technique or an oversight that could mean the difference between a sale and a missed opportunity – so why would you let this happen as a part of your own online marketing campaign?

If you are utilizing fake contact details, most potential customers are going to automatically assume that you are up to no good (why else would you be doing this?), which will only send them running in the other direction. If you are using out of date contact details (not updating a business address, for example), potential customers will think that you don’t really want their business and will look elsewhere. Your online marketing campaign needs to convey the correct contact information if you want to seal the deal.

Need more convincing? Ask yourself what you would do when confronted with three businesses – one who’s contact details do not seem to match up to any known business, another who’s details don’t appear to have been updated after their recent relocation, and another who’s details are all 100% correct. You would go with the third company, wouldn’t you? Other people are thinking the same way.

There has never been any worth in using fake contact details as a part of your online marketing campaign (other than helping you to evade the consequences of your dodgy dealings, perhaps), and using out of date information is just pure laziness or unorganisation. If you want your marketing campaign to be successful, ensure that all of your contact details (on all of your material) are correct.

Why Banner Advertising May Not Be Always Good For Online Marketing

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Online banner advertising has come out to be the most effective way of getting click-through to the advertiser's site. A lot many people prefer this for the promotion of their business. However, advertising through banners may not be always a good idea for online marketing. Reasons for this are many:

• Firstly, they cost too high and may not affordable for everyone. It is like an investment for marketing which does not always guarantees results.
• Banner ads are sometimes being frowned upon by the site owners. This is due to the reason that it affects speed and traffic of the website. Banner ads are very similar to graphics and takes time to load. This discourages some visitors and lead to them to lose the page before they get downloaded.
• Bigger ads catch the attention of viewers. This can be a disadvantage of this online marketing technique, because bigger ads will cost high and not all advertisers can afford bigger ads oftentimes. Therefore banner exchanges accept only standard ad size.
• Besides, some search engines never or no longer accept banner ad placements. They rather rely on paid listings and targeted ads. Many of them believe that online advertising interferes with the user experience. For instance, Google, a leading search engine, is offering a user-friendly interface these days that depends on contextual advertising. Means, they place text advertisements on non-search pages that fit based on content.

Because of all these reasons, many websites have stopped or rather minimized the service of placing ads on their websites. However, still there are sites which are into this business for the sake of multiplying money through banner ads.

Why Blinking Ads Are Bad For Online Marketing

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I’m sure everyone has encountered it at some point in their online browsing – you click on a website and wait for it to load, only to have your eyes assaulted with squares of flashing lights and text scattered randomly around the page. How does this make you feel? Frustrated? Annoyed? If so, why would you use blinking or flashing advertisements as a part of your own online marketing campaign?

One of the main reasons that blinking advertisements are so frustrating is that they are a complete distraction. When a visitor is trying to read to text on a web page, their eyes are continuously drawn to the flashing lights or text, making reading a near impossible task. Visitors with slow browsers will become increasingly annoyed when they discover that you have wasted their time by loading flashing online marketing files against their will.

Whilst many online marketers seem to think that people will be drawn to blinking advertisements, the opposite is, in fact, true. Visitors, as soon as they notice the flashing advertisements, are actually more likely to leave the website straightaway – without clicking on or reading anything. The appearance of blinking advertisements is also more likely to deter visitors from bookmarking the website, returning at a later date, linking to it and even recommending it to other people.

Even though it may have once been thought that flashing advertisements are appealing to potential customers, the statistics of today prove otherwise. These days, blinking advertisements cause more annoyance and brand damage then they do click-throughs, making them a highly outdated and useless feature of your online marketing campaign.

What's in the future for online marketing?

The current online marketing environment houses a mix of old and new trends and tools, however, businesses choosing to advertise their products and services with tried and true banner ads and email alerts are increasingly finding that rogue users of such techniques have given them a bad name and are driving their potential customers away. People are generally afraid of clicking on embedded banners and ads these days because they have bad experiences of being taken to inappropriate sites, and advertising emails come with similar concerns. Spam emails are generally deleted immediately by recipients out of fear of phishing and identity theft scams. So where is the future of online marketing heading?

It's been predicted that the future of online marketing rests in the use of strategic combinations of a variety of more recent advertising approaches which leave banners and banners far behind. While search engine optimisation techniques will continue to be one of the most popular and successful online marketing methods, website owners will certainly need to develop new approaches to reaching their seo goals. The most well known search engines such as Google and Bing are no longer necessarily leading the pack, so seo efforts will need to be focussed across many platforms due to the search functions of social media gaining popularity at an incredible rate. Google might handle around 88 million searches per month but, but Twitter and Facebook, which have their own search functions to scan internal and external pages, are also climbing. Facebook and it's 500 million users are reported to top Google in weekly web traffic.

In future, the online marketing of brands and businesses will need to engage an a variety of marketing strategies that combine seo tactics such as social media, search and quality content. Already well known elements of the IT industry are also likely to take their place as new methods of online marketing as we have seen with the introduction of RSS and SMS to enhance and sometimes replace email marketing approaches. While relatively popular today, viral online marketing strategies are likely to continue to be one of the key future developments in online advertising. Online marketing campaigns that incorporate unusual, surprising or inspiring content can be guaranteed to spread widely and quickly and advertising that causes a strong reaction is sure to be forwarded extensively.

The internet itself is such a relatively new phenomenon, and online marketing an event more recent growth area, that the future directions it will take are ultimately hard to determine, however one thing's for certain - online trends develop and shift in popularity rapidly and constantly so it's essential to remain informed and alert.