Why Fake Or Out Of Date Contact Details Are Bad For Online Marketing

Have you ever been browsing the website of a product you are interested in buying and tried to look up their address or call their office to find out more information, only to find that these details are fake or out of date? This is a deceptive technique or an oversight that could mean the difference between a sale and a missed opportunity – so why would you let this happen as a part of your own online marketing campaign?

If you are utilizing fake contact details, most potential customers are going to automatically assume that you are up to no good (why else would you be doing this?), which will only send them running in the other direction. If you are using out of date contact details (not updating a business address, for example), potential customers will think that you don’t really want their business and will look elsewhere. Your online marketing campaign needs to convey the correct contact information if you want to seal the deal.

Need more convincing? Ask yourself what you would do when confronted with three businesses – one who’s contact details do not seem to match up to any known business, another who’s details don’t appear to have been updated after their recent relocation, and another who’s details are all 100% correct. You would go with the third company, wouldn’t you? Other people are thinking the same way.

There has never been any worth in using fake contact details as a part of your online marketing campaign (other than helping you to evade the consequences of your dodgy dealings, perhaps), and using out of date information is just pure laziness or unorganisation. If you want your marketing campaign to be successful, ensure that all of your contact details (on all of your material) are correct.