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Online banner advertising has come out to be the most effective way of getting click-through to the advertiser's site. A lot many people prefer this for the promotion of their business. However, advertising through banners may not be always a good idea for online marketing. Reasons for this are many:
- Firstly, they cost too high and may not affordable for everyone. It is like an investment for marketing which does not always guarantees results.
- Banner ads are sometimes being frowned upon by the site owners. This is due to the reason that it affects speed and traffic of the website. Banner ads are very similar to graphics and takes time to load. This discourages some visitors and lead to them to lose the page before they get downloaded.
- Bigger ads catch the attention of viewers. This can be a disadvantage of this online marketing technique, because bigger ads will cost high and not all advertisers can afford bigger ads oftentimes. Therefore banner exchanges accept only standard ad size.
- Besides, some search engines never or no longer accept banner ad placements. They rather rely on paid listings and targeted ads. Many of them believe that online advertising interferes with the user experience. For instance, Google, a leading search engine, is offering a user-friendly interface these days that depends on contextual advertising. Means, they place text advertisements on non-search pages that fit based on content.
Because of all these reasons, many websites have stopped or rather minimized the service of placing ads on their websites. However, still there are sites which are into this business for the sake of multiplying money through banner ads.
