Tips For Writing A Good Online Marketing Pitch

The purpose of an online marketing pitch is to create a document that appeals to potential clients and allows them to visualize how exactly you can improve their online presence. The first step in writing a good pitch is to identify who your potential clients are. You must treat each of these clients separately (as they have different needs), so you may end up with a number of pitches at the end of the day.

Begin by choosing one of these clients and researching them as thoroughly as you can. Try researching some of their previous online marketing campaigns, making note of the type of messages and designs that were used throughout these strategies. You should also look at what you like about the campaigns and what you think could be improved.

When writing the pitch, try to make it short and concise, as this will prevent your client from becoming confused or overwhelmed. Try not to use marketing-related terminology (unless you are sure that the client will be able to understand what you are talking about).

You should also include proof that you can deliver on the marketing tactics proposed as a part of your pitch. You can achieve this by providing the client with some of your past campaigns, information on awards that you have won, and testimonials from happy clients. This will help you to increase your credibility with the client.

Once you have finished your online marketing pitch and are happy with the way it has been written and presented, you are ready to distribute them to your potential clients. Remember that, by making the pitches as personal as possible, you stand a better chance at signing on the client for your services, as they will see that you have taken the time to research them thoroughly.

Why Overpromising Is Bad For Online Marketing

When it comes to putting together an online marketing campaign, many people are easily drawn into making promises that there is no way they can keep. Whilst it is true that grandiose promises are great for embellishing a campaign and really trying to convince your target audience that you have the product or service for them, there are a number of ways that such a tactic could come back to bite you in the end.

The first way that overpromising could damage your online marketing campaign and your brand is that you may have to answer to a number of unhappy and unsatisfied customers. Many of these people will have purchased your product or employed your services, expecting miracles, only to be left feeling as if their money would have been better spent. Not every book is going to make you a million dollars and not every drug is going to cure cancer – it’s time that you started thinking like that.

The second way that overpromising could damage your marketing campaign and your brand is that your customers will think you are lying to them. These days, many people can sniff out a misleading statement a mile away, and then they start to wonder why you would feel the need to include such grandiose statements in your campaigns – are your products really that bad? You could severely damage your reputation if you’re not careful.

Anyone who has worked in the online marketing industry for even a small amount of time should be able to tell you that overpromising is a sure-fire way to kill your campaign before it even gets off the ground. If anything, you should be under-promising on the products and services that you are marketing – that way, your customers will be pleasantly surprised when they invest.