When it comes to putting together an online marketing
campaign, many people are easily drawn into making promises that there is no
way they can keep. Whilst it is true that grandiose promises are great for embellishing
a campaign and really trying to convince your target audience that you have the
product or service for them, there are a number of ways that such a tactic
could come back to bite you in the end.
The first way that overpromising could damage your online
marketing campaign and your brand is that you may have to answer to a number of
unhappy and unsatisfied customers. Many of these people will have purchased
your product or employed your services, expecting miracles, only to be left
feeling as if their money would have been better spent. Not every book is going
to make you a million dollars and not every drug is going to cure cancer – it’s
time that you started thinking like that.
The second way that overpromising could damage your
marketing campaign and your brand is that your customers will think you are
lying to them. These days, many people can sniff out a misleading statement a
mile away, and then they start to wonder why you would feel the need to include
such grandiose statements in your campaigns – are your products really that bad?
You could severely damage your reputation if you’re not careful.
Anyone who has worked in the online marketing industry for
even a small amount of time should be able to tell you that overpromising is a
sure-fire way to kill your campaign before it even gets off the ground. If
anything, you should be under-promising on the products and services that you
are marketing – that way, your customers will be pleasantly surprised when they
invest.
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