Tuesday, July 17, 2012

Tips For Writing A Good Online Marketing Pitch

The purpose of an online marketing pitch is to create a document that appeals to potential clients and allows them to visualize how exactly you can improve their online presence. The first step in writing a good pitch is to identify who your potential clients are. You must treat each of these clients separately (as they have different needs), so you may end up with a number of pitches at the end of the day.

Begin by choosing one of these clients and researching them as thoroughly as you can. Try researching some of their previous online marketing campaigns, making note of the type of messages and designs that were used throughout these strategies. You should also look at what you like about the campaigns and what you think could be improved.

When writing the pitch, try to make it short and concise, as this will prevent your client from becoming confused or overwhelmed. Try not to use marketing-related terminology (unless you are sure that the client will be able to understand what you are talking about).

You should also include proof that you can deliver on the marketing tactics proposed as a part of your pitch. You can achieve this by providing the client with some of your past campaigns, information on awards that you have won, and testimonials from happy clients. This will help you to increase your credibility with the client.

Once you have finished your online marketing pitch and are happy with the way it has been written and presented, you are ready to distribute them to your potential clients. Remember that, by making the pitches as personal as possible, you stand a better chance at signing on the client for your services, as they will see that you have taken the time to research them thoroughly.

No comments:

Post a Comment