A Guide To Designing Mobile Emails For Your Online Marketing Campaign

With the use of mobile devices for everyday tasks constantly on the rise, it is important that we begin making changes to the way we design our online marketing campaigns to reflect this increase. One way that we can do this is by designing emails for mobile devices – this will make them much easier to read on a smartphone, as well as encouraging more people to click through.

So, when designing your next batch of mobile emails, what sorts of things should you be avoiding?

• Excessive images: You should never make your main call-to-action an image, because you can never be sure that it will load on all devices. If you want an image, go for it, just make sure you explain in plain text, too.
• Excessive length: An online marketing campaign via email for mobile devices should be short and straight to the point. Don’t force your users to endlessly scroll down, reading paragraph after paragraph.
• Link grouping: On touch screen devices, clicking precisely on a small link can prove to be a difficult task. To help users, try not to group your links together, as they may accidentally click the wrong one.
• Multiple columns: Each column that you add to your design squishes the content in and actually limits the amount of space available for clicking on the touch screen.

When creating any email that could be opened on a mobile device, the most important thing you should do is offer it in a plain-text version. This is because some devices, browsers and even recipients simply cannot handle HTML – they want something plain and easy to read. Do this and your online marketing campaign via email should be a big success.