Increasing average consumer bandwidth has meant that online videos are much more accessible and reliable than only a few short years back when bandwidth limited user’s consumption. These days, viewing of videos online is par for the course and the success of You Tube is indicative of this.
Online videos, as part of a website design, can be utilised for several purposes. Online videos can be used to introduce yourself and your company thereby creating a relationship and connection with the viewer. Online videos can also be used to provide real life testimonials from your existing clients. It is imperative that these be managed carefully to ensure that integrity and authenticity is maintained. Online videos are also a great tool for learning. Think of the time and resources that can be saved on that regular query that comes through to your office that could perhaps be answered with a video tutorial. In this way, a process procedure can be explained both audibly and visually and remains on your site as an excellent reference tool. And of course online videos can be used to promote your specific products and services and provides the ability to show them in action.
It is important that you use high quality video and audio equipment. Consumer expectations are very high and anything short of this will be quickly passed over. It is also equally important that the video is produced, directed and edited appropriately to ensure that key information is imparted succinctly but fluently. At the same time, depending on the target audience, there may be merit in producing video that is not too polished in an effort to portray authenticity. A good video production and editing service will be able to advise you on appropriate strategies for your business.
Online videos, as part of a website design, can be utilised for several purposes. Online videos can be used to introduce yourself and your company thereby creating a relationship and connection with the viewer. Online videos can also be used to provide real life testimonials from your existing clients. It is imperative that these be managed carefully to ensure that integrity and authenticity is maintained. Online videos are also a great tool for learning. Think of the time and resources that can be saved on that regular query that comes through to your office that could perhaps be answered with a video tutorial. In this way, a process procedure can be explained both audibly and visually and remains on your site as an excellent reference tool. And of course online videos can be used to promote your specific products and services and provides the ability to show them in action.
It is important that you use high quality video and audio equipment. Consumer expectations are very high and anything short of this will be quickly passed over. It is also equally important that the video is produced, directed and edited appropriately to ensure that key information is imparted succinctly but fluently. At the same time, depending on the target audience, there may be merit in producing video that is not too polished in an effort to portray authenticity. A good video production and editing service will be able to advise you on appropriate strategies for your business.
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