So you’ve spent months preparing the content and appearance of your online store, it’s looking just the way you always dreamed it would and the products are in stock and ready for send-off. There’s just one problem. Your customers are nowhere to be found. When you first opened the site there was a decent amount of interested shoppers, but that traffic seems to have dwindled in recent months and you’re trying to avoid your accountant because you’re terrified of hearing about your profit vs. loss. Sounds like your ecommerce website is in urgent need of an online marketing strategy!
There are infinite plans of action when it comes to online marketing, but let’s look at some of the top choices that are particularly useful in ecommerce:
Sharing: Install plugins that enable shoppers to tell their friends and colleagues about your store by easily sharing links to pictures and descriptions of products through social networking channels, such as Facebook, Myspace, Twitter, or by email.
Content: Revamp the written content on your website information pages and your product descriptions to make sure that it is professionally edited and incorporates the key words related to your industry in order to be search engine friendly.
News: Create and send out professional looking newsletters to advertise company and product news. Install a box on your home page that offers incentives (discounted shipping for example) for shoppers to sign up to your newsletter and refer a friend.
Blogs: Start a blog on your website with daily entries about new products and industry trends and send out customer email alerts to promote fresh stock, sales and specials because blogs and email updates are proven to be some of the best online marketing strategies available today.
Videos: Search engines love video. Try to find a way to incorporate short video clips and slide shows into your ecommerce website. For example, if yours is a fashion store, you may want to include clips from catwalk shows where the garments have featured.
Wiki: Prepare and publish a Wikipedia entry about your online business or product. Wikipedia is one of the most popular websites worldwide and ranks highly in search engine listings and a wonderful cost-free method of gaining notoriety.
To measure the success of all your online marketing strategies, don’t forget to measure your visitor statistics. This data will tell you how your visitors arrived at the site, which products they viewed, what they purchased, and how long they spent in your store.
Infinite IT Solutions is a Melbourne-based premium web design and online marketing company Melbourne that specialises in maximising the online presence of your business. As well as bringing ten years of industry experience to their web design and comprehensive online marketing services, Infinite IT offers outstanding SEO, web development, website redesign and content writing solutions tailored to your specific needs. To find out more about how Infinite It Solutions can tailor your online marketing strategies to grab the attention of your target customers, call us on 1300 881 594.
There are infinite plans of action when it comes to online marketing, but let’s look at some of the top choices that are particularly useful in ecommerce:
Sharing: Install plugins that enable shoppers to tell their friends and colleagues about your store by easily sharing links to pictures and descriptions of products through social networking channels, such as Facebook, Myspace, Twitter, or by email.
Content: Revamp the written content on your website information pages and your product descriptions to make sure that it is professionally edited and incorporates the key words related to your industry in order to be search engine friendly.
News: Create and send out professional looking newsletters to advertise company and product news. Install a box on your home page that offers incentives (discounted shipping for example) for shoppers to sign up to your newsletter and refer a friend.
Blogs: Start a blog on your website with daily entries about new products and industry trends and send out customer email alerts to promote fresh stock, sales and specials because blogs and email updates are proven to be some of the best online marketing strategies available today.
Videos: Search engines love video. Try to find a way to incorporate short video clips and slide shows into your ecommerce website. For example, if yours is a fashion store, you may want to include clips from catwalk shows where the garments have featured.
Wiki: Prepare and publish a Wikipedia entry about your online business or product. Wikipedia is one of the most popular websites worldwide and ranks highly in search engine listings and a wonderful cost-free method of gaining notoriety.
To measure the success of all your online marketing strategies, don’t forget to measure your visitor statistics. This data will tell you how your visitors arrived at the site, which products they viewed, what they purchased, and how long they spent in your store.
Infinite IT Solutions is a Melbourne-based premium web design and online marketing company Melbourne that specialises in maximising the online presence of your business. As well as bringing ten years of industry experience to their web design and comprehensive online marketing services, Infinite IT offers outstanding SEO, web development, website redesign and content writing solutions tailored to your specific needs. To find out more about how Infinite It Solutions can tailor your online marketing strategies to grab the attention of your target customers, call us on 1300 881 594.
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